Media Strategy

Sage uses a blend of media to reach your targets at multiple points throughout their day. Our skilled buyers create multi-screen media campaigns as broad or as narrow as you need to achieve your goals. We specialize in implementing nuanced and detailed district-specific media plans best suited to your audience.

No matter how large or small your campaign, you deserve a media plan customized to your district, budget, timeline, and targets. We believe your media plan should reach voters first because it is more important to be ELECTED than to be famous.


Our competitive tracking department monitors and analyzes opponent spending to give clients the full picture of their campaign. We pride ourselves on being fast, thorough, and accurate with a blend of experience, use of the latest technology, and long-standing industry relationships. We provide customized reports and an interactive database so you can stay a step ahead of your competition.

Cost Estimating

Media costs vary based on market activity, how early a schedule is booked, and the target audience. At Sage we use actual rates and general media-market knowledge to estimate future costs. We use our vendor relationships combined with our long-standing market knowledge to get you real cost projections.

Media Planning

Whether or not you know your final budget, we will find a media mix that works for you. You can have the greatest message in the world, but if your targets never see it — you lose. We look at your goals and geographic, demographic, and behavioral targets to determine the best plan for your budget. After all, there is no one-size-fits-all approach to a winning media strategy.

Media Placement

We work with you on the best placement strategy, whether you want to pre-book schedules early to secure the best rates or wait until the last minute to surprise your opponents. We know everything changes in politics and your media plan may go through many iterations. Our team has political experience, so we know that when things change, you mean right now.


After your campaign ends, you face the all-important question: did we get what we paid for? At Sage we work every step of the way to ensure our schedules run as clean as possible so there are no surprises when it’s over.

We make sure our vendors receive payment before your orders run. We make sure you don’t overpay and negotiate if rates skyrocket out of control.

The last thing you want is to leave money on the table, so we confirm that your spots run according to schedule and make sure missed spots are made up.

When your campaign ends, we do a full spending analysis to balance your account and get you any refunds as soon as possible.

We have experience placing media in all forms:

  • Broadcast Television
  • Cable & Satellite Television
  • Streaming Television & Cable
  • Gas Station Television
  • Movie Theater & Salon Television
  • Radio
  • Streaming Audio & Podcasts
  • Digital
  • Social Media
  • Print
  • Stationary & Mobile Billboards
  • Transit & Taxi Television
  • Aerial Banners
  • Crop Circles
  • And more….