We’ve seen the media landscape change dramatically, and it continues to evolve at a breakneck pace.
At Sage, we embrace the change, challenge ourselves to stay current with new technology, eschew cookie-cutter solutions to deliver nuanced district-specific service. There is no one-size-fits-all media plan, no shortcut to tracking campaign spending.
Sage’s core staff has been together through many election cycles. Our team is experienced in the world of rough-and-tumble campaign life and understands voters’ media habits. We’re smart and passionate about electing Democrats to office – from the local level to the Oval Office.
Janet is the glue that holds Sage Media together. She oversees day-to-day operations, client account management, and staff training. Earning a living in politics since 1980, Janet has directed door-to-door fundraising canvasses, managed campaigns, and coordinated political operations for state legislative caucuses, before learning that she could combine three of her passions – Democratic politics, pop culture, and shopping into one dream job – media buying! Janet’s steady leadership, uncanny problem-solving ability, and boundless enthusiasm are key foundations for Sage Media’s continued growth and success. You can expect to find MSNBC or the Bravo network playing on one of the 8 TVs in her DC home.
Malcolm started working at Sage Media during the 2018 cycle, after briefly working as a retail media buyer on GroupM’s Universal Studios account in New York City. In 2018, Malcolm was the lead buyer for both the Indiana and Maine state caucuses and is known around the office as Caucus King. In addition, Malcolm provides expert analysis on any activity involving a ball due to his previous history as a College Sports broadcaster at American University.
Cliff joined Sage Media during the 2018 cycle. He manages all our clients finance activities for campaigns at every level and in every part of the country. He continues to streamline all aspects of the media finance process, saving our clients time and money. Prior to Sage, Cliff got his start in the political technology field. Born in Philadelphia, Cliff is a huge sports fan and can often be found watching the Eagles or Phillies game or re-runs of his favorite show, The Office, in his spare time. He is a proud graduate of George Washington University.
Casey started working at Sage Media during the 2010 cycle, after graduating from American University with a bachelor’s degree in Communications, Law, Economics and Government. Our youngest hire at the time, she’s been with us long enough to become one of the most senior staff members. Originally from New Hampshire, Casey was raised to be a diehard Democrat with a love of politics. In 2012, Casey was a lead buyer on a Presidential Super PAC, giving her invaluable experience in managing a national campaign. In addition, Casey is an avid consumer of television, with an almost encyclopedic knowledge of broadcast network’s programming schedules; so much so, she’s referred to as a human TV Guide.
Cathy started as a Media Buyer in 1998 and has bought at all levels from local Mayoral races to Presidential campaigns. In 2009 she began utilizing her buying expertise and station relationships to provide campaigns with the earliest notification of opposition activity. She has tracked the 2012 and 2016 Presidential Primary and General Campaigns, as well as statewide legislative races, and everything in between. Cathy is also a mother of five young children, so she can handle anything you throw at her.
A veteran of political campaigns since 1993 and a buyer since 2000, Michele has crafted media strategy in over 35 states for everything from small city council races to large national Super PACs. She once even found an artist to craft a crop circle of a client’s logo in an Iowa soy field. Her ability to get an opponent’s ad taken down, once prompted an angry opponent to label her a “DC bully lawyer” in the press (She’s not). When not working Michele is most likely debating the finer points of General Hospital on Twitter, decorating a cake, or singing whatever popped into her head.
Pattie has over 20 years of experience in operations, recruiting, and project management for Democratic media agencies. She joined us in 2006, and prides herself on keeping our business running like a well-oiled machine. An avid runner, podcast aficionado, and horror film fan, Pattie lives in Baltimore (Charm City!) with her family and neurotic dog.
Bobby cut his teeth in Michigan politics, working for six years as a field organizer and fundraiser on a variety of local campaigns including Gary Peters’ 2008 congressional pickup. A graduate of the University of Michigan and the Ford School of Public Policy, he forever bleeds Maize & Blue. He joined Sage Media in 2011, putting that combination of quantitative analysis and real-life campaign skills to work as a strategic media buyer. Bobby specializes in dissecting complicated media markets & legislative districts, and oversees our Spanish-language outreach. In 2018 he led the media buying team for the DCCC IE Committee, which helped reclaim a Democratic House majority in the largest seat pickup since Watergate. Bobby is an avowed and enthusiastic political nerd who cites electoral trivia the way other people cite sports stats.
Since joining our competitive team in 2011, Eileen has exhaustively tracked competitive for races around the country and at every level from city council to the Presidency. She brings over 15 years of political and policy experience, including campaigns in Michigan, Texas, and Missouri. Eileen is based in Michigan, where she has finally embraced the suburbs but isn’t running the bake sale quite yet.
Lauren has been with Sage since 2011. She has managed buys from county-level races with minimal budgets to multimillion statewide campaigns and specializes in buying the Midwest, West Coast, and Alaska. She previously worked as a fundraising consultant and finance director. Because of her fundraising experience, Lauren understands how hard campaigns work to raise money – so she is careful to spend it wisely. A Minnesota native, Lauren moved to Minneapolis in 2015, where she continues to work remotely for Sage. She loves CW dramas, Hallmark movies, and watching nature shows with her dog, Penny.